We work closely with each customer to define their target audience, understand users goals and task flow,
and then design a customized UI that meets those needs. Finally, to ensure that the end product is usable and intuitive, the designs are
tested and improved through one or more rounds of usability testing.
Our process follows these "3 D" design phases:
Understanding the target audience and user roles, and the needs and goals of those users
Defining personas, task flow and information architecture
Conceptualizing designs through sketches, storyboards, and scenarios; Iterating and refining design approaches;
Usability testing to uncover and address usability problems